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The Flight Kit: Claire Distenfeld

Distenfeld in Tuscany


Claire Distenfeld is the owner of Fivestory, a boutique in a townhouse on Manhattan's Upper East Side deemed by fashion editors as New York City's Colette equivalent. When she’s not jetting between showrooms or taking one of multiple trips a year to Paris, Distenfeld—a self-proclaimed Aman hotel junkie—unwinds in the Dominican Republic and St. Bart’s. Here, the fashionable entrepreneur shares the beauty products that have a permanent place in her suitcase.


“I keep my beauty routine pretty simple when I'm on the road. I care a lot more about skincare than I do about makeup, so I always have a great cleanser and serum in tow. I'm obsessed with anti-aging products. I never want to grow old. I recently hosted a wellness day at my store and Dr. Pratima Raichur, who has a wellness spa in Manhattan, gave a lecture about ayurvedic skincare. I’ve been devoted to her products ever since. I like that her ingredient lists contain good-for-you sounding things like milk thistle. Her cleansers are actually powders that get activated by water, so they’re perfect for traveling. The Vata Herbal Cleanser is made for dry, dehydrated skin and it is the best thing to use on airplanes. On top of that, I use her Age Delay Serum: It’s the lightest serum I’ve ever used and not oily at all. Plus it comes in a tiny, TSA-friendy pump bottle. My other travel must-haves are Crest Whitestrips. They work like magic at erasing red wine and espresso stains on your teeth. I pop them on before meetings.


When I want to look refreshed after a long flight, I use the Sisely Paris Eye Countour Mask. I put it on for ten minutes, then wipe it off with a tissue. It’s like putting cucumbers on your eyes for a half an hour.


After I get to my hotel, I take a bath with Pursoma Digital Detox salts. A word of warning: This concoction of minerals pulls all of the toxins out of your body, and you'll be sweating profusely after three minutes. Try to soak for a solid 15, though. When you’re done, you’ll feel like you’ve stepped out of a sauna. I use these whenever I need to recharge.


Everyone makes fun of me, but I love my ConAir 1875 blow dryer—it’s the one that has a built-in brush. This thing literally looks like something from 90210 but since I don't know how to blow out my hair with a dryer and round brush, it's all I use. These do not exist in Europe for some reason, so I take mine with me wherever I go.


I only travel with two makeup products: The Sisely Paris Tinted Moisturizer #2 and Sun Glow Pressed Powder. When combined, they give me this easy, beachy glow. I can’t get enough. I’ll use Laura Mercier’s Mineral Illuminating Powder if I’m going out.


This isn't a beauty product, but because I never travel anywhere without it, I need to mention the Bling Brush Jewelry Cleaner. It’s the cutest little handheld jewelry cleaner disguised as a concealer brush. I use it to clean my earrings, necklaces, and rings.


My favorite toiletries are at the The Peninsula Paris, which carry the Biologique Recherché line. Everyone wants a facial at the Peninsula because the hotel has the very best products. It’s a fact.


I try to stay as active as possible when I travel, so I always pack running shoes. During my last trip to Paris, I was able to wake up early on two mornings—which is pretty good for me—and jog around the first arrondissement. And, whenever I'm in Paris I make it a point to have ginger tea in the lobby of the Park Hyatt Paris-Vendôme. It's the most rejuvenating thing in the world.”





Cristiano Ronaldo looks more of an orange fool than a golden god as he shows off deep tan


He's spotted sunbathing more than he's seen on the pitch and the results are somewhat shocking.


Christiano Ronaldo's dark orange tan definitely isn't on the Dulux colour chart but he didn't seem to notice how bad it was as he picked up his fourth Golden Boot at an awards bash.


The Real Madrid footballer was accompanied at the ceremony by his mother and his son.


Not only did Ronaldo look as though he'd spent more time pampering than a reality star from The Only Way Is Essex, he also thanked everyone under the sun as though he was picking up an Oscar.


He said: "I want to thank everyone who has come today, the Portuguese ambassador, my manager, my president, those from Real Madrid and the fans.


"This is a beautiful moment in my sporting life. To receive the fourth Golden Shoe is an honour and a privilege. This trophy is very important for me and I have to thank my teammates and everyone who has helped me."


The Portuguese hunk still looked smart in a light grey suit, white shirt and dark tie and wore his dark hair slicked back for the special occasion.


Real Madrid football player Cristiano Ronaldo



He capped off a remarkable few weeks, in which he beat the club's all-time scoring record , by being handed the trophy for his 48 goals last season. Pretty impressive.


Ronaldo has promised to fight for a fifth and sixth Golden Boot in future.


Cristiano Ronaldo poses with his European Golden Shoes



Let's just hope he stays out of the sun for a bit or at least looks in the mirror before he leaves the house next time.




Cristiano Ronaldo presentation for becoming Real Madrid's all-time leading scorer




Honda finds marketing rhythm

Massive music effort targets hard-to-reach millennial buyers

Massive music effort targets hard-to-reach millennial buyers


Sponsorship of high-profile music festivals such as Austin City Limits is part of a massive marketing effort aimed at millennials.

AUSTIN, Texas -- It's a hot October afternoon at the annual Austin City Limits Music Festival, and revelers have found shade anywhere they can: the few trees dotting the park where the event is held; a camp chair from home with a built-in awning; and the Honda HR-V parked on a small stand next to the festival's artist-signing shack.


Honda, as it turns out, also wants to be cool -- cool enough to make an impression on the hundreds of thousands of millennials who pack the park for two weekends every fall. Hence the HR-V on-site and the massive Honda Stage it faces, where popular acts such as The Weeknd, Alabama Shakes and alt-J perform.


Honda's presence in Austin is part of a massive marketing effort that uses music to attract the fleeting attention of millennial car-buyers. The push, which started in June 2014, includes sponsorship of three high-profile music festivals -- Austin City Limits, Governors Ball in New York and Music Midtown in Atlanta. Honda also partners with Live Nation, Sean Combs' REVOLT TV cable network, iHeartRadio, Vevo and YouTube to aggregate videos of its live shows on the Honda Stage YouTube channel.



Fans visit the Honda-sponsored artist-signing shack at Austin City Limits.

So far, Honda says, it's been a success, generating some 2 billion impressions (marketing speak for the number of times a tweet, video or advertising of any kind has been seen by consumers) since launching.


The effort is aimed at reaching those picky, digitally oriented millennials, especially the ones ages 18 to 25. They're the kind of buyer that every automaker wants to pull in while they're young and then keep as their needs and budgets grow.


And they're harder than ever to reach.


"It wasn't long ago we'd be buying lots of MTV and CW airtime," Tom Peyton, associate vice president of advertising and marketing for American Honda Motor Co., told Automotive News. "Now, the ratings aren't there like they used to be."


Today, automakers must think outside the traditional media box or risk losing out on an audience that's critical to their brands, even if that audience isn't buying vehicles today.


"If you're an automaker who's not doing this, you're definitely behind the curve," said Eric Lyman, vice president of industry insights at TrueCar.com. "This is where we'll see more automakers move, into this kind of experiential and lifestyle marketing."


Using something as emotional as music -- and experiences that involve music -- was what attracted Honda to this effort.


"You become an integral part of an emotional event," Peyton said. "It's rare that a sponsor can be part of that emotional experience."


The Honda Stage video channel piggybacks on the established success of the Honda Civic Tour, which has been around since 2001 and has featured acts such as One Direction, Maroon 5, blink-182 and The Black Eyed Peas.


Fans of the bands flock to their videos online, and by tapping into their popularity, Honda says it saw video views for Civic Tour content jump tenfold to 18 million in one year, thanks in part to the tour's featured artist, One Direction.


"They're not on your playlist, they're not on my iPod," Nick Lee, national brand manager for Honda, said of the U.K.-based boy band. "But the people whose playlist it is on -- 18- to 25-year-olds, skewed heavily female -- that's a really good audience for us to reach."


This narrow approach also has risks. Since the marketing is specifically targeting members of a single age group, if it doesn't grab their attention, it won't grab anyone's. "It's like a rifle shot versus a shotgun blast," Lyman said.


Even if that rifle shot does land, is it actually selling more cars to younger buyers?


"We believe it does correlate," Lee said. Honda estimates that along with auto shows, when people are likely into the purchase funnel already, events such as the Honda Civic Tour generate some of the highest response rates from consumers.


Honda declined to specify how many sales its music marketing efforts influenced or how much it was spending on them, but the numbers are big enough to justify the "significant" costs, Lee said.


Some of the marketing and launch budget for each featured Honda vehicle is earmarked for the Honda Stage avenues. Honda generally favors pushing its cheaper, youth-oriented models in advertising linked to its music efforts, primarily the Fit, HR-V and Civic.


Despite recent successes, Honda executives know they're now chasing a moving target.


"What worked last year won't necessarily work the same way the next year," Peyton said. "It wasn't like that when media was media."





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